AESTHETICS + ANALYTICS = <3  

Write Something Awesome About Myself Here

 
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Melissa is a self-driven critical thinker who loves combining aesthetics with analytics to CRUSH major business objectives and goals.

Having worked in multiple industries with responsibilities ranging from marketing strategy design, website wireframes and sitemaps, email journeys, print production and digital marketing, Melissa has a rock-solid, hands-on understanding of integrated marketing strategy.

 

 COMPREHENSIVE MARKETING EXPERTISE

 
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Brand positioning, Opportunity Analysis, Strategic Marketing Plans, Market Research

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Email Marketing, Marketing Automation, Social Media, Inbound Marketing, SEO

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Brand Storytelling, Copywriting, Content Strategy

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Sitemaps, Wire-Framing, Responsive Web Design, User Experience

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Visual Identity Design, Stationery, Brand Style Guides, Brand Assets

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Brochures, Quarterly/Annual reports, Catalogs, Sell Sheets, Presentations

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Messaging, Copywriting, Internal Company Materials, Marketing Materials

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Lifestyle Photography, Brand Photography, Video Scripts & Production


  • General Assembly | PART-TIME INSTRUCTOR

    Providing hands-on instruction in an experiential education setting teaching the most in-demand skills on digital marketing, branding, paid search and social, email marketing, SEO best practices, marketing strategy and more.

    I currently teach the 10-week part-time Digital Marketing Certificate course, as well as Build a Website with SquareSpace, Branding for Startups and a Branding Bootcamp.
  • MELISSA BROOKMAN LLC | BRAND & MARKETING STRATEGIST

    Consulting entrepreneurs, startups and small businesses on building effective brands and creating marketing strategies that work.

    From February 2016 through May 2018, I operated under the business name Brand Sweet Co. and focused on branding and web design, as well as marketing strategy, primarily for creative entrepreneurs.

  • Lanier bridal | head of marketing & creative

    Serve as contract Chief Marketing Officer to a local wedding industry startup responsible for brand identity, website design and development, product development, and marketing strategy.

    • Developed visual brand identity and marketing collateral.
    • Designed and oversaw development of company website.
    • Creation of email and social media marketing plan for 2017.
    • Expanded a vendor listing concept into a value-added paid membership that will increase revenue and grow brand loyalty.
  • IPG | senior marketing manager

    Worked with SVP of Marketing and C-Suite executives to address sales and marketing challenges, followed by developing the necessary sales and marketing collateral and training. Responsible for marketing and creative direction for 5 separate customer audiences to increase brand awareness and competitive differentiation.

    • Pitched and developed a new integrated marketing communications plan to reduce annual $4M in losses from a particular business segment. Pilot program resulted in a 27% response rate, 14% conversion rate. and was projected to recover $1M in additional revenue.
    • Oversaw in-house website overhaul from wireframe to marketing launch. Website won the 2016 Web Award for Outstanding Achievement and an Honorable Mention in the 2016 Ragan’s Healthcare PR & Marketing.
    • Established clear brand standards and guidelines for logo usage, colors, fonts, icons and messaging. Trained, deployed and enforced adherence to brand standards.
    • Responsible for 2015 and 2016 National Sales Meetings, including presenters, guest speakers, meeting agenda and timeline, creation and design of content.
    • Created 2015-2016 Marketing Objectives, identified current gaps in skills and bandwidth, restructured department to meet all marketing goals and objectives.
  • cady studios | marketing director

    Marketing Director for a school portrait company that supports 120+ schools in two states. Driving all marketing messages for six product lines to multiple audiences and demographics.

    • Design, implement, and facilitate annual marketing plan; including creation of a corporate email marketing strategy, content creation for all promotional and transactional emails, social media and blog.
    • Determined appropriate departmental structure needed to support marketing strategy initiatives, hire necessary personnel and develop internal marketing personnel skills and experience.
    • Oversaw all internal communications and systems including internal newsletter, official marketing launches of all products, product lines, processes and documents.

  • ARCHWAY MARKETING | marketing representative

    Account Manager for Burger King and their agency, Wunderman 3, leading a cross-functional team responsible for project management of monthly POP campaign production and distribution including definition of project scope, operational and resource planning and implications, and assessment of matching project requirements.

    • Audited client contract, identifying approximately $150k/year in lost revenue. Manage budget, A/R, billing and revenue forecasting in excess of $1.5M annually.
    • Oversaw monthly POP promotions that included distribution to over 7200 uniquely profiled locations, generating $170-240k+ in revenue per promotion.

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 TOOLS I USE DAILY 

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 My MAD SKILLS

  • 50%

    HTML 5

  • 80%

    CSS 3

  • 60%

    jQuery

  • 70%

    Photoshop

OUR WORK

A collection of our favorite projects.

 
 
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leadership philosophy

Since the early days of her career, Melissa has always believed that work accomplished as a team yields better results than an each man for himself approach. As a manager, she wants to be seen as a leader who rolls up her sleeves and gets in the trenches alongside her team. Melissa strives to build a department that accepts credit for accomplishments achieved as a team.