Features Overview

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HIGHLIGHTS OF WORK AS MARKETING DIRECTOR

  • The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Nulla eu pretium massa.
  • The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Nulla eu pretium massa.
  • The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Nulla eu pretium massa.
  • The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Mauris egestas at nibh nec finibus. Nulla eu pretium massa.
 

 
 

EMAIL MARKETING SALES CAMPAIGN

Analyzation of 2013 email campaign and sales showed that the previous 30-day deadline was too long. 2014 campaign was successfully adapted to 7 emails over a 10 day period of time to drive revenue post-event for a tight deadline.

Average Campaign CTR: 13.73%
YOY Sales Growth: 29.4%
YOY Single Day Revenue Increase: 137%

 

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SALES FUNNEL CUSTOMER JOURNEYS

Complete overhaul of company’s email marketing strategy for 7 product lines, shifting from system-wide “blasts” to timely, relevant and targeted email messages that focus on the customer’s journey through the sales process.


 

SENIOR MAGAZINE

32 page magazine distributed to 30,000+ high school seniors to promote Seniors product line. Responsible for all vendor sourcing, messaging strategy, image selection, content creation and copywriting. Emphasis on fun, conversational tone while providing more informational content than previous years.

Increased purchase quantity by 12.5% while reducing costs 21.5% year over year by sourcing a new vendor, reducing the magazine size and selecting different paper stocks.


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SOCIAL MEDIA

Consolidated Facebook presence and established Pinterest, and Instagram accounts. Social Media efforts supporting 7 product lines and are a mix of informational/relevant content, promotional marketing and fun behind-the-scenes storytelling posts.


VIDEOS

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SCHOOL CULTURE PROGRAM


INTERNAL COMMUNICATIONS & TRAINING

Developed and maintain internal process and training documents for multiple product lines and processes. These document include all marketing materials, internal use only documents and internal process


NEW STUDIO


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NEW SCHOOL WELCOME KIT

Informational Welcome Kit for new school clients. Challenge was how to design to be a fillable PDF that can be printed on 8.5x11 paper on a laser printer and folded. Responsible for concept, execution and copy.


 
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YELP REVIEW CAMPAIGN

Campaign designed to promote positive reviews on newly established Yelp business pages for three studio locations. Promotion successfully gained 233 positive reviews in a four month period.


PRODUCT PHOTOGRAPHY

Product photography of print packages for e-commerce ordering website.