2015 Studio Experience Video

 

Video Creative Brief

Create a short and engaging video that showed high school seniors a fun and exciting experience having portraits taken at a studio location.

 

CHALLENGE:

Cady Studios, a high school senior portrait photography company, offers basic senior photos on a designated day in high schools. However, the quality, customer satisfaction and average order amount were all greater if the student came to a studio location to be photographed. 

Miscommunication by schools regarding the studio option and the perceived inconvenience of going to the studio were the two most common factors in students not opting for the studio experience. The goal of this video was to demonstrate that the studio was an option, and a better one at that.


 
 

scope of work

  • Developed storyboard and wrote voiceover script
  • Lead production the day of video shoot
  • Acted as producer for final video cut

Results

Video was shown during live in-school presentations and received higher audience engagement over previous years videos. The first two weeks the booking system was available, studio session bookings were a record high.