Brand Sweet Co.

SOCIAL MEDIA MARKETING STRATEGY & MANAGEMENT

Strategically planned website launch giveaway to target growth in Instagram followers, engagement and email subscribers. Additionally, a long-term content strategy was developed for blog and social media growth.


RESULTS

Marketing strategy included tagging a friend and opting into email list for a second entry and a freebie. Promotion lasted 48 hours including 10 posts. A series of promotional posts were made in the 5 days leading up to giveaway. Account as a lifetime average engagement rate of 17% and 9% follower growth.

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INSTAGRAM CONTEST ENGAGEMENT RATE

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INSTAGRAM CONTEST FOLLOWER GROWTH RATE

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INSTGRAM CONTEST EMAIL LIST GROWTH RATE