SOCIAL MEDIA MARKETING STRATEGY & MANAGEMENT
Lanier Bridal is a new company with both a consumer and business audience. I created a content template including posting times and topics that allows for easy creation of 1 post per day for each audience, as well as daily content for a member Facebook group.
In the first two months the account has been active, there has been significant growth and engagement above industry benchmarks. The account has strong calls to actions for B2B followers, resulting in just under 200 website clicks in 2 months with a 30% opt-in rate.