Laura Watson Photography
FACEBOOK AD CAMPAIGN STRATEGY & MANAGEMENT
Facebook Ad campaign to target newly engaged couples in three geographic regions to promote new website launch, gain follower growth and brand awareness and ultimately, to book more clients.
After narrowing the audience sets, two sets of copy and images were tested both as single images and carousel, for a total of 24 initial ads created. The campaign was closely managed to optimize ad sets resulting in a 3% CTR, $0.90 CPC and the ad being seen by 60% of the total possible audience