Video Creative Brief
Create a short animated explainer video that allows patients to quickly understand who IPG is, why IPG is involved in their procedure and how IPG is beneficial to them.
IPG has a complex business model revolving around surgeries with an implantable device. The company's primary involvement is with health plans, surgery centers and device manufacturers. On the backend of the
business cycle were the patients who ultimately received a bill from IPG without ever hearing of the company or being informed that they would receive a bill from IPG, making revenue collection very difficult.
SCOPE OF WORK
- Wrote Script
- Oversaw art direction of the animation company
This video was also a piece of a larger patient communication pilot that was hugely successful in increasing overall revenue collection as well as decreasing the time to revenue collection. Additionally, the video proved to be an excellent training tool for patient services staff members in better articulating IPG's involvement.